'How Do You Bin Yours?' is a new campaign launched on the 7th of October by Falkirk Delivers in partnership with the Chewing Gum Action Group, an organisation chaired by
Defra and funded by the chewing gum industry, to tackle gum litter in the UK.
The new advertising campaign features professionally
choreographed and highly innovative dance moves, encouraging gum chewers to
dispose responsibly of gum litter in a fun and engaging way or face a fine of up
to £80. Chewing gum litter is an unsightly nuisance that's costly
and difficult to remove and we want residents, shoppers and visitors of Falkirk to enjoy a clean town centre, making Falkirk an inviting place to live.
For the full press release, click here.