A new £102,000 marketing campaign aimed at putting Falkirk firmly on the tourism map has been launched.
Visit Falkirk - a destination marketing group comprising of Falkirk Delivers, Falkirk Council, Falkirk Community Trust (including the Helix), The Falkirk Wheel and Bo'ness and Kinneil Railway - announced the campaign success at Callendar House on Tuesday night.
Backed by £51,000 from the VisitScotland Growth Fund, the group will target "Young Domestic Explorers" living within a 90-minute drive of Falkirk using a range of marketing materials, both in print and online. With a series of themed itineraries, as well as discounts and offers, Visit Falkirk aims to encourage people to stay and enjoy all that the are has to offer, from heritage trails to visitor attractions.
Alastair Mitchell, Falkirk Delivers Manager, said: "Falkirk Delivers is keen to work with all the tourism partners in the Falkirk area to boost footfall and to promote day trip and short stay visits from throughout Scotland. Working as a partnership we will be delivering an innovative marketing campaign programme that will really help put the Falkirk area on the tourism map."
Councillor Adrian Mahoney, Falkirk Council's Convener of Leisure, Tourism and Community, said: "We want to encourage more people to visit the Falkirk area - and for them to stay longer and spend more money in the local economy. We have wonderful attractions, and will see even more develop in the next few years: with the arrival of the Helix park - between Falkirk and Grangemouth - and the John Muir Trail, opening in 2014.
"There's no doubt the Falkirk area has a lot to offer. But getting the message out costs money. That;s why I welcome the support of the VisitScotland Growth Fund - and the support of the Council's partners to launch this new campaign."
If you would like to know more about the Visit Falkirk campaign, please don't hesitate to get in touch with one of the Falkirk Delivers team.