To increase footfall, spend and customer loyalty the following projects have been identified:
- Town centre events such as Funny in Falkirk, Comedy Festival, Farmers' Market, Italian/French market, Christmas campaign, Charities' Day and street parties
- Locate in Falkirk intiative, aimed at attracting new businesses to locate in Falkirk town centre
- Tourism partnership marketing intiatives aimed at increasing tourists to Falkirk. Working in partnership with the Falkirk Wheel, the Helix, Visit Scotland and other partners.
- Shop local campaign
- Advertising, marketing and promotions